The point of sale, or POS, in this region where the crucial assembly between your
product and the customer takes vicinity!
It merits all the eye and, to make verbal exchange extra
powerful, you may count on specific advertising pieces, which stand out among
such a lot of different products to hold your message to the general public!
Today we are going to speak approximately the stopper, one
of these different portions that, because of its versatility, can be used for
specific functions, as we will see beneath.
What is a stopper?
Stopper is a piece of various visible verbal exchange that,
as its call shows, has the goal of "preventing" human beings.
Traditionally fixed to the threshold of the cabinets and
“leaping” into the corridor, its length is generally among 20-forty cm in
height and approximately 15 cm in width, ideal dimensions for it to stand out
and satisfy its feature, but with out end up a nuisance to the client
throughout the acquisition, blocking off the manner.
What is the stopper for?
The stopper serves to attract attention to something
particular on the factor of sale. It is extensively used to put it up for sale
promotions, launches, differentials or maybe spread a amusing and friendly
message.
By leaping in the eyes of the consumer, it is a incredible
manner to make your product be found at the cabinets amid so many others, and
allows to create a differentiated space, with the visual identity of the logo,
including value for your product.
Where to apply it?
One of the places where we see stoppers the maximum is at
the cabinets of supermarkets, pharmacies, stationery shops, perfumeries and different
locations in which the client conducts the purchase by myself, precisely
because of his ease of figuring out the logo and communicating.
In addition, it is able to also be utilized in packing
containers and in restaurants , being
fixed on computer systems.
What materials to apply?
The sort of cloth for use can range, however one aspect is
positive: no matter which one is selected, the quality and printing need to be
first-rate, for the piece to work in choose of its positioning!
One of the cheapest alternatives is paper, a very good
desire for shorter stocks, which do not want to live on time and managing . As
they're liable to bumps, they can turn out to be kneading and tearing, so the
time restriction.
For more full-size moves, the nice choice is plastic (and so
on), which, if of suitable nice, withstands all checks imposed by the point of
sale.
Another advantage is that, because they're more potent, they
are able to couple a few packages of your product, in case it's miles some
thing small, helping in the exhibition.
What are the advantages of the stopper?
Because they're very versatile, stoppers are outstanding
allies on the subject of unleashing your creativity! They could have uncommon
formats, engage with the product packaging, with the purchaser and, if there's
enough area, be used in numerous consecutive approaches, sending a unique and
barely greater enormous message.
Another interesting strategy is to speak in music with
different complementary portions, which include the wobbler and the gondola
strip, forming a harmonic ensemble with simplest one communique.