Chinese alternative medicine is a comprehensive system of healthcare that has evolved over thousands of years. Rooted in ancient philosophies and traditional practices, it encompasses various modalities aimed at restoring balance, promoting wellness, and treating illnesses. This holistic approach is deeply influenced by concepts from traditional Chinese medicine (TCM), which emphasizes the interconnectedness of the body, mind, and environment. Key components of Chinese alternative medicine include: Traditional Chinese Medicine (TCM): TCM is a scheme of medicine that includes multiple modalities such as acupuncture, herbal medicine, massage (tui na), dietary therapy, and exercises like tai chi and qigong. TCM is based on the values of Yin & Yang (opposing forces representing balance), Qi (vital energy), and the Five Elements (Wood, Fire, Earth, Metal, Water) that correspond to different organs and bodily functions. TCM practitioners aim to restore harmony and balance within the...
If you've ever thought about online marketing, SEO, Google
AdWords, or some other way to promote your online business, you are more than
likely to have come across the term "keywords". What you may not
have come across is defining these and how to choose them well. A choice
that will bring most of the success for your website and your business. We're
going to take all that jargon out of the way for you to help you find the
keywords that will allow you to achieve this success.
DO YOU KNOW
THE TERM "KEYWORD"?
When a person
types a query into Google, search engines search through all of the submitted
websites to find the results that are most relevant to the query in question. This
search is based more particularly on the content of websites and makes the link
with the terms chosen by the Internet user who makes the request. These
words or terms are called "keywords" and are very important in
determining the position of your website in Google.
KEEP IT
REAL, KEEP IT RELEVANT
Once we start to
think of keywords as the search terms that Google will use to rank our website,
it can be easy to fall into the trap of focusing too much on the statistics of
the keyword itself and 'forget what you are trying to sell. Keywords
should be relevant to your business, and should make your website content
entertaining and interesting to read, allowing it to appear in the right
searches. It is also important to include your location or region in your
keywords - this will help attract customers with searches "near me"
and may help them get to your store, rather than the one next door. .
SEARCH
VOLUME - CHOOSE THE BEST
Once you have an
idea of the terms you want to be found with, it's helpful to get some facts
about how those words are performing in Google results. This is where an
app like rankingCoach comes in - to provide real-time data from Google for each
keyword and suggest similar keywords that might have better results. The
search volume for your keywords reflects the number of searches that were made
for that term in the past month. This means that you should choose a
keyword that has at least a search volume greater than 0, so that there is a
chance that someone will see your website in the indexed results. The
higher the search volume, the more people search for that word, and the
more the competition is likely to use it. It's important to consider what
you're offering and what niche your keywords are in - truly relevant keywords
with less search volume are likely to bring you more success than more general
keywords with less search volume. very high research.
WORK WITH THE COMPETITION TO OBTAIN SUPERIOR RESULTS
Knowing that a
keyword has strong competition is not necessarily a reason to exclude it. A
highly competitive keyword (as indicated by a red colored circle in rankingCoach)
means that many people are competing to place their website at the top with
that term. It will therefore be, in the end, much more difficult to
position itself in the best places with the latter. For example, for a
local Peterbridge electrical appliance store, it will be difficult to optimize the term "vacuum cleaner". The
keyword "vacuum cleaner" is likely to have a very high level of
competition - with major brands of electrical stores or online stores like
Amazon. The term "Peterbridge vacuum cleaner" is likely to have
a lower search volume, but also a lower level of competition. It
would therefore be more beneficial for the store in question to optimize the
word with a lower level of search volume in order to get the right customers
who are likely to visit its store, than to try to compete with more generic
terms, that might not attract the customers it needs.
YOU HAVE
YOUR KEYWORDS, WHAT TO DO NOW?
Once you've
entered your keywords into rankingCoach, or decided to put them together on
your own, creating quality content is the next step to good SEO. Keep
following this blog for our next article on creating great content!
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