Focus on Evergreen Content to improve my SEO

 

What is Evergreen Content? 

In SEO, the term "Evergreen Content" refers to creating content on timeless topics in order to allow a website to maintain good rankings in search engine results pages for as long as possible. This practice therefore aims to ensure the long-term visibility of your site on search engines, which is of course one of the key objectives of SEO. techqueer

H2 What is the use of Evergreen Content? 

Choosing topics that remain relevant over a long period of time or require little updating allows you to get the most out of your content. Remember that one article that attracts hundreds of visitors per month for two years is as valuable as two articles that attract the same number of visitors for one year each. Leveraging Evergreen Content saves you time and money. Also, updating a bit outdated content is a much faster technique to get to the first page of Google than having to start from scratch with brand new content.  digitalknowledgetoday

What type of subject to broach? 

Digital marketing solutions like rankingCoach allow SMEs to achieve very good rankings on Google, but it takes time and work. By targeting topics or questions that your potential customers will always be interested in, you are maximizing the longevity of your SEO strategy.  healthnutritionhints

Does all this still seem rather abstract to you? Take the example of a website specializing in the sale of Asian kitchen utensils and articles. By doing research on Google Trends for example, we can see that in recent years, Internet users regularly ask Google to find them a " Sushi recipeThe owner of the website could therefore imagine writing a blog post around this keyword, explaining of course what are the essential ingredients or utensils to use to make sushi like a pro. Then, if this article arrives to rank on the first page of Google, it's a safe bet that some of the internet users who will stumble upon it will not only be interested in the recipe, but will also want to get the equipment and ingredients necessary to obtain the best possible result .  smartdiethealth

The query "Sushi recipe" being a timeless query that Internet users use all the time to do research, being able to arrive at the top of the results for this keyword will allow you to ensure a continuous flow of visitors to your site for them. years to come. 

How do I choose the right topic for my Evergreen Content? 

Google Trends is a good tool to collect some ideas for topics to discuss, but the graphs it offers do not offer concrete information on the number of searches carried out by Internet users. So consider combining Google Trends with tools specially designed to help you find keywords. This type of tool tells you the search volume and SEO difficulty level of each keyword you select, allowing you to choose the most relevant keywords for your Evergreen Content strategy.  healthfitnesschampion

If two articles address the same topic, the one that has been optimized for the best keyword will get the most clicks. Let's go back to our example of sushi. Using the keyword tool offered by rankingCoach, we can see that the keyword "Make sushi" has a search volume twice as high as the keyword "Sushi recipe". This means that on average, twice as many people use this keyword to search on Google. 

Keyword Sushi Recipe Making Sushi 

Average Monthly Search Volume 2,200 4,400

Vaut-il donc mieux optimiser votre article pour ce terme ? Et bien non, pas forcément, parce que le volume de recherche n'est pas la seule donnée à prendre en compte. L'outil pour les mots-clés de rankingCoach indique par exemple que le mot-clé "Faire des sushis" est un mot-clés avec un niveau de difficulté de référencement très élevé, à l'inverse de "Recette de sushis" qui a une faible niveau de difficulté de référencement. Cela signifie que vous attirerez plus de visiteurs sur votre site si vous arrivez à vous classer en bonne position pour le mot-clé "Faire des sushis", mais ce mot-clé génère une concurrence telle que vos chances d'arriver en première page de Google sont quasi nulles. Vous attirerez donc proportionnellement beaucoup plus de visiteurs en choisissant un mot-clé qui a un niveau de difficulté de référencement faible et pour lequel vous avez une chance de bien vous classer, et ce, même si son volume de recherche est plus faible. 

 You must therefore find a balance between search volume and SEO difficulty level to choose the keywords around which to write your content and the keyword tools are there to give you access to this information and allow you to do an informed choice. They thus help you write articles on lasting topics that include the best keywords for your business. 

 How do I keep my content relevant over time? 

The sushi example is a simple example of Evergreen Content, it is precisely the type of questions and answers that never go out of fashion. So all you need to do is keep an eye on your rankings to make sure everything is in order and make some slight changes to your article if needed. However, when are there timeless questions whose answers change over time? 

 Take the example of the keyword " best smartphone ". It's a query that has become very popular in recent years, but the articles that Google will offer you on the first page of its results will be very different from those you would have obtained ten years ago. In 2007, perhaps the highest ranked article was an article about the revolutionary iPhone 1, whereas today it could for example be an article which compares the iPhone 12 to the latest Samsung Galaxy or at the Google Pixel. However, it is possible that the page that ranks first today is the same as in 2007, because its owner kept the URL as is but updated the content to maintain its ranking.

 Refreshing the existing content of your pages is indeed a good way to maintain your first page rankings and is much easier and faster than starting from scratch with a new page and a brand new post. To do this, you need to make sure that you create content that can be adapted and that does not contain information that could cause Google to believe that it is no longer relevant. The most important thing is to choose your URLs wisely. It is not recommended to change the URL of pages that have already been indexed, especially if the proper redirects are not in place, as you could lose your rankings. So be sure to create URLs that are as timeless as your content. Do not make the mistake of putting a date in your URL so avoid URLs like www. sitename / bestmartphone2021. You won't be able to change it to update the year, and Google, seeing the date, will think the content is out of date. 

 So stick to simple URLs like www.sitename / bestmartphone and if you really want to put a date, put it in the content, meta title and meta description of your page instead and don't forget to include it. update the following year Some CMS like WordPress are set to generate URLs by default that contain the date of publication of blog posts. I advise you to turn this setting off and limit yourself to URLs that mention the subject of your content in order to increase your chances of creating Evergreen Content.