Chinese alternative medicine is a comprehensive system of healthcare that has evolved over thousands of years. Rooted in ancient philosophies and traditional practices, it encompasses various modalities aimed at restoring balance, promoting wellness, and treating illnesses. This holistic approach is deeply influenced by concepts from traditional Chinese medicine (TCM), which emphasizes the interconnectedness of the body, mind, and environment. Key components of Chinese alternative medicine include: Traditional Chinese Medicine (TCM): TCM is a scheme of medicine that includes multiple modalities such as acupuncture, herbal medicine, massage (tui na), dietary therapy, and exercises like tai chi and qigong. TCM is based on the values of Yin & Yang (opposing forces representing balance), Qi (vital energy), and the Five Elements (Wood, Fire, Earth, Metal, Water) that correspond to different organs and bodily functions. TCM practitioners aim to restore harmony and balance within the...
Every business owner is aware of the competition, whether they
run a local bakery or a chain store. Before digital marketing came along,
knowing which companies to watch out for might have been enough, but today
competition is built into the very structure of how search engines work. This
is why we speak of "ranking" of sites in the results pages. fashionbeautypalace
Now that
everything is done online, it is important to have the right strategy if you do
not want to be left behind by the competition, but also waste significant time
and resources to be visible in places where your customers are not. . If
you target the wrong keywords, your site could appear in the wrong search
results, that is, those of Internet users who are not interested in your
products. One solution to avoid this problem is to identify where your
competition ranks on the search engine results pages. Getting your site to
show up where your competition is ranking as well and finding all the important
keywords that they don't rank for yet is a great way to secure yourself a place
in the digital marketplace. techgeeksblogger
Sort the bad competitors from the good ones
Search engines
have completely changed the concept of competition. When we talk about
competition on search engine results pages, we are not only referring to other
companies that sell the same products as you. We refer to all the results
that prevent your site from being chosen by an Internet user who does a search
for a keyword that you are targeting. triotechdigital
There is no limit
to what you can find on a search engine and there is also no limit to the
keywords you can choose. This means that if you get your choices wrong,
you can potentially create a lot of unnecessary competition for yourself, but
you can use search engine results pages to help you make the right choices. Keywords
require context and that's what the competition provides you. It stands to
reason that not all people who enter a "toothbrush" into a search
engine are buying a toothbrush and this is something you need to incorporate
into your SEO strategy. You do not know how ? Well, search engine
results pages can help. computertechreviews
We took the test
and put ourselves in the shoes of a U.S. dental company looking for the right
keywords to target for a toothbrush product page. Here are the results
obtained for the term "toothbrush", or "toothbrush" in
English. gethealthandbeauty
1)
amazon.com/toothbrush/s?k=toothbrush
2)
questions.universal-search-box.com/
3)
getquip.com/
4)
en.m.wikipedia.org/wiki/Toothbrush
5)
nytimes.com/wirecutter/reviews/best-electric-toothbrush/
Only the first
and third results are websites where it is possible to buy a toothbrush. The
fact that Google also offers other results, like the Wikipedia page on
toothbrushes or the New York Times page for customer reviews, shows that people
on the Internet can have many different reasons for wanting to search for this.
term. However, it is better not to waste time and energy fighting with
other sites to try to get the attention of visitors who do not intend to buy
your products. A results page like this helps you know that you should be
fine-tuning your targeting, for example by targeting more specific keywords. This
will allow you to
Eliminate bad competitors ...
Results pages are
a good source of inspiration for long tail keywords, that is, longer keywords
made up of a series of terms. By adding words to your basic keyword, you
are targeting Internet users with different intentions and more specific
searches. You also eliminate competitors. By simply adding the term
"online" to create the keyword "toothbrush online", we have
for example eliminated Wikipedia from the results and more sites of sales have
integrated our top 5:
getquip.com/
amazon.com/Online-Best-Service®-Toothbrush-Individually/dp/B012PLJ458
oralb.com/
caretobeauty.com/us/toothbrushes/
cvs.com/shop/personal-care/oral-care/toothbrushes
... and find the right ones
While
"toothbrush online" has better potential to find a page that sells
toothbrushes, there is still a lot of room for improvement and plenty of word
combinations to try. All the websites included in the results seem to be
large companies with which an SME will find it difficult to compete by
launching into the optimization of its site. On the other hand, by adding
more words to create a long tail keyword, it will be able to find its niche. For
example, we find smaller companies by typing long queries such as
"ecological toothbrush made in France" in the search bar. This
is the kind of keyword that a small business has a real chance of achieving
good rankings.
Keyword tools
like the one in the rankingCoach app make the keyword
selection process easier and faster by showing you the SEO difficulty level and
search volume of each keyword.
Find inspiration in results pages
The URLs of the
websites you find in the results pages can also give you some useful ideas for
new keywords. We thus find in the examples which we have already cited
brand names (oral B) or categories (“oral care”, ie “dental care”). These
terms can be used to create long tail keywords for your pages. If you are
selling oral B toothbrushes, you must indicate this in your keywords. If
you don't sell one, you can also suggest that your customers try alternatives
to oral B toothbrushes to try to appear in searches carried out by internet
users targeting that brand.
Also remember to
analyze the keywords used in the meta title and the meta description of the
sites that come in first positions. By paying special attention to the
search engine results pages, you can find inspiration and ideas for writing the
meta descriptions that will take you to the top of the Google
rankings.
Improve your SEO content
You can also use
results pages to improve the content of pages on your site that are not
directly intended for sale. If you want to dethrone a site that is at the
top of the rankings, you need to be sure that the content you are going to
create will be at least as good as theirs. That's not to say that it's
impossible to take its place, but don't expect to overtake a site that offers
great quality content with insignificant content filled with keywords. Websites
that have been successful in grabbing the top positions have come to this for a
reason and you have a lot to learn from their example. If you think they
forgot to mention an essential element of the topic they are discussing in
their content, it is is the top that you have to play to try to get past
them. You may be able to add pictures or dig deeper into the topic in
question.