Chinese alternative medicine is a comprehensive system of healthcare that has evolved over thousands of years. Rooted in ancient philosophies and traditional practices, it encompasses various modalities aimed at restoring balance, promoting wellness, and treating illnesses. This holistic approach is deeply influenced by concepts from traditional Chinese medicine (TCM), which emphasizes the interconnectedness of the body, mind, and environment. Key components of Chinese alternative medicine include: Traditional Chinese Medicine (TCM): TCM is a scheme of medicine that includes multiple modalities such as acupuncture, herbal medicine, massage (tui na), dietary therapy, and exercises like tai chi and qigong. TCM is based on the values of Yin & Yang (opposing forces representing balance), Qi (vital energy), and the Five Elements (Wood, Fire, Earth, Metal, Water) that correspond to different organs and bodily functions. TCM practitioners aim to restore harmony and balance within the...
The best tactics for online success
If you read our
blog often, you have probably already realized that there are many ways to
optimize your website. Some tend to be interested only in the most recent
and revolutionary innovations in the world of online marketing. But
let's not forget that you have to learn to walk first before you can run . Here
are some of the essentials you need to know to effectively optimize your
website.
1 # Fit pictures size
You must ask
yourself the following question: how long does it take for images to appear
when an Internet user visits my website? If your images are too large and
cannot achieve a reasonable load speed, it is like throwing away the money you
spent on your logos and images at the graphic designer. Indeed, on the
internet, as in the real world, no one likes to wait. Imagine walking into
a bakery and being completely ignored by the person behind the counter, what
would you do if it only took a little click to be instantly transported to
another bakery? You won't hesitate to click! This is exactly what all
Internet users feel when they visit a site that is not loading. Google prefers sites with fast load times . In
addition, 53% of people who use their cell phone to surf the Internet do
not stay on a site if it takes more than three seconds to load . That's
why optimizing your images correctly can make a big difference. To check
your site's loading speed, you just need to open your browser, run your
stopwatch, and then click on your site. It will not reflect the experience
of a real consumer. Indeed, as you have already visited your site several
times, your computer has already saved certain elements on your browser so that
your sitel loads faster when you want to access it. To get a
more realistic idea of your users' experience , use
tools like rankingCoach. You will thus obtain detailed reports on the
progress of the optimization of your website and you will discover the areas
for improvement.
2 # Do not forget to accompany all images with a
description
Size isn't the
only aspect to consider when it comes to images. As you may know, you
have the option of including explanatory keywords in the metadata .
This is a very useful technique for showing up in Google Images results, as
well as ensuring that Google understands the subject of your posts. You
can include keywords in the image title and "alt
text" (or "alt text"). You need to make sure that they are
properly optimized for keywords that interest you and are relevant to your
site. Remember that Google compares your website to that of your
competitors and that there is only one place at the top of the results!
3 # do not overuse keywords
A popular
optimization tactic is to include as many keywords as possible in website
content. However, you should absolutely avoid using too many
keywords indiscriminately, and you should also be careful to choose only
keywords that are relevant to your business and site. Otherwise,
it could penalize your ranking in the search engine results pages. In its
early days, Google rated pages based on the number of keywords they contained. These
days, search engines are much more sophisticated; they
can detect when a website is overloaded with irrelevant keywords . So
make sure that your keywords do not represent more than
5% of your text . Also,
be sure to write naturally in language that will speak to your visitors. If
they don't like your content, Google won't like it either!
4 # avoid duplicate content
Search engines
will penalize your website if it contains duplicate content, whether it is from
your own site or from another. So be sure to avoid copy / paste! Instead,
choose to create new content or rephrase interesting sections from other
sources. In the case of online stores, there are sometimes duplicates on
different product pages offering the same products. We suggest that you
write new content for each of the products or services you offer online.
5 # write long enough content
Content is at the
heart of optimizing your website. Therefore, you should be careful to
write long, natural, keyword rich content. The length of your content is a factor
that counts in the calculation of your positions . Search engines give
preferential ranking to internet pages of more than 1000 words. Also, the
more interesting your content, the longer your visitors will stay on your site. The
amount of time visitors spend on your page is also a key factor in how your
site ranks in Google. This 1000 word rule does not of course apply in the
same way to all websites. If you have an online store with subpages for
your products, obviously it will be difficult for you to write descriptions
longer than 1000 words. However, make sure to have texts as long as possible
to give more value to your site while ensuring that your content remains
natural and readable. . Ultimately,
the length of your content depends on what you want to communicate.
6 # Ensure the quality of your links
A practice that
benefits both you and your visitors is to add links to other sites on your site
to expand the information you provide. This prevents you from creating too
much new content and your visitors can get more detailed information on a
specific topic. This tactic has caught Google's attention as well, so you
need to use it knowingly. If the links to your website are out of
date because the URL has been changed, it turns your links into portals to
error messages . Unsurprisingly, this could
negatively impact your search engine rankings. So remember to check these
outgoing links from time to time to avoid being penalized.
7 # think about making updates
Now you know that
your content should be original, natural, and preferably long. But that's
not all: you need to update it every now and then
so as not to lose the attention of search engines. If the search engines
see that you are updating your content, they will tend to give you a higher
ranking, especially Google. Consistency is key: 10 new posts in one day
followed by nothing for 4 months won't be as effective as a weekly update. Try,
for example, to set a schedule and post new content every two weeks.
rankingCoach will help you get it right.
All of this
sounds complicated and you would like some help? rankingCoach offers an all-in-one digital
solution for small and medium-sized businesses looking to compete with the best
in their market . If you want to get an idea of
your site's optimization status, feel free to give rankingCoach a try .
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