Chinese alternative medicine is a comprehensive system of healthcare that has evolved over thousands of years. Rooted in ancient philosophies and traditional practices, it encompasses various modalities aimed at restoring balance, promoting wellness, and treating illnesses. This holistic approach is deeply influenced by concepts from traditional Chinese medicine (TCM), which emphasizes the interconnectedness of the body, mind, and environment. Key components of Chinese alternative medicine include: Traditional Chinese Medicine (TCM): TCM is a scheme of medicine that includes multiple modalities such as acupuncture, herbal medicine, massage (tui na), dietary therapy, and exercises like tai chi and qigong. TCM is based on the values of Yin & Yang (opposing forces representing balance), Qi (vital energy), and the Five Elements (Wood, Fire, Earth, Metal, Water) that correspond to different organs and bodily functions. TCM practitioners aim to restore harmony and balance within the...
More and more companies are getting convinced by video content. We
have therefore decided to give you some tips to optimize your content on
Youtube so that it generates more clicks.
4 basic SEO principles to remember
- Remember
that Youtube is owned by Google and search works similarly on both
platforms.
- Arrange
to link your video to a topic people are researching.
- Avoid
writing your content in a language that is too complex that Internet users
are unfamiliar with. Instead, choose words that they use when writing
your titles and descriptions.
- If
your video provides a solution to a particular problem, be sure to clearly
state that problem in the title and description of your video so that
people who are looking for a solution to that problem will stumble upon
your video.
The title
Select a topic
that your potential customers are interested in. To widen the reach of
your video as much as possible and get as many people as possible to find it,
you need to use simple language that speaks to them.
The title of your
video plays a vital role in your visibility on Youtube, so choose the keywords
you want to target carefully. Target is no more than one or two keywords
and write a title that is no more than 66 characters long, including
spaces.
Ask yourself the right questions
Is there anything
in your title that is superfluous for research that can be moved into the
description? For example, is it relevant to have in the title the name of
a person little known to the general public? Wouldn't it be better to
include this name in the description?
If you're not
sure what should and shouldn't be in your title, consider whether people would
naturally use these elements to search Youtube.
You can also use
Google Trends or the rankingCoach Keyword Tool to get a better idea of your
keyword search volume. You will see that small variations in the terms
used make it possible to create keywords with very varied search volumes. So
take the time to do several tests to select the best version of these
terms.
In order to
broaden the reach of your videos as much as possible, ask yourself the
following questions:
1) Who is your video targeting? Is
this the only audience that can find it interesting? Is it possible to
expand this audience?
Just like Google,
Youtube will determine your place in its search results based on your written
content. Your title and description should therefore reflect the content
of your video as much as possible. Your title should be clear and catchy
to generate clicks and make people want to watch your video. Remember, it
cannot be longer than 66 characters, including spaces. Even if the
description gives you more space to incorporate keywords, be sure to write a
coherent description and avoid making it just a list of keywords.
2) What keyword are targeting videos similar to
yours that are at the top of the rankings?
Take the time to
study the videos that top the results when you enter your video title in the
Youtube search bar:
- Are
they targeting the audience you want to reach?
- Are
these videos successful? How many clicks did they generate?
- How
long did it take for them to get all of those clicks?
- Aren't
there better videos that your video could be linked to?
Repeat this
process several times for different titles and keywords.
3) How do you get people to find your
video?
In order to make
your video as visible as possible, you need to optimize your content as much as
possible:
- Put
yourself in the shoes of a Youtube user when writing your content and
choose words that most users would choose to search for
- Remember
that most research is usually phrased as a question. Answer the
question in your title and ask there in the description.
- Check
the search volume of your keywords in
- Google
trends
- rankingCoach
- Incorporate
your keywords into the creation and planning of your future content ideas.
4) Which term should be in your title?
Beware of overly
generalist keywords that generate a lot of competition such as "digital
marketing", "smartphone" or "business" and prefer them
long tail keywords. This will allow you to avoid unnecessary competition. Unless
your video aims to explain a specific word, also remember to avoid choosing
terms that are too specialized for your title as they are not generally used by
Internet users for research. . On the other hand, you can add some
elements of specialized terminology in your description to give it a touch of
professionalism, but always in moderation!