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Chinese Alternative Medicine

Chinese alternative medicine is a comprehensive system of healthcare that has evolved over thousands of years. Rooted in ancient philosophies and traditional practices, it encompasses various modalities aimed at restoring balance, promoting wellness, and treating illnesses. This holistic approach is deeply influenced by concepts from traditional Chinese medicine (TCM), which emphasizes the interconnectedness of the body, mind, and environment. Key components of Chinese alternative medicine include: Traditional Chinese Medicine (TCM): TCM is a scheme of medicine that includes multiple modalities such as acupuncture, herbal medicine, massage (tui na), dietary therapy, and exercises like tai chi and qigong. TCM is based on the values of Yin & Yang (opposing forces representing balance), Qi (vital energy), and the Five Elements (Wood, Fire, Earth, Metal, Water) that correspond to different organs and bodily functions. TCM practitioners aim to restore harmony and balance within the...
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Work on your local SEO!

 


If the website is you are working on is dedicated to a company where welcoming clients is done in person, your success will undoubtedly come from local SEO . Working on this essential aspect of your online marketing will allow you to attract more and more customers and make your brand known to a larger and more varied clientele.  

What is local SEO? 

The concept of local SEO refers to the optimization of a company's website according to its geographical location . The objective is a to ensure that the website arrives at the top of search engine results when Internet users from its geographical area perform searches that correspond to its products or services.     

If you have a restaurant in Lyon, for example, you should optimize your site to appear at the top of Google results  for searches like "restaurant Lyon center" or "restaurant au center de Lyon". This will of course allow you to generate more traffic to your site, but also to market your business to locals who may not have been aware of your presence. 

Why is local SEO so important? 

Consumer habits are changing and businesses have no choice but to adapt if they want to stay competitive. 

Many stores now have an online store to allow their customers to shop without leaving the comfort of their living room. This technique offers more choice and flexibility to people who are already customers and makes it possible to attract new customers  who do not yet know the company.   

In addition, today, it often happens that Internet users decide which stores to go to after searching the Internet . Take the example of a new inhabitant who has recently arrived in Paris who does not yet know the city well. If he wants to have his hair cut, he will probably search for "hairdresser Paris" on Google and then choose a hairdressing salon from the first results displayed by the search engine. Thus, a hairdresser who has not optimized his site for local search will have lost a potential client.   

How to optimize a site for local search? 

Local SEO involves optimizing the content of your website using keywords that take into account your geographic area , but also the creation of listings on your business in the main online directories. To do this, you have at your disposal tools such as rankingCoach  or listingCoach  which guide you step by step .     

rankingCoach helps you ensure your presence in all the local directories that matter in your industry . These directories are the modern version of the classic Yellow Pages which list the addresses of all local businesses. There are different directories depending on the industry and rankingCoach helps you create profiles in the directories that are right for you. 

There is also an essential directory: Google My Business. It is essential to update your files regularly . Google My Business allows your business to appear on Google Maps and gain visibility.  

To help you work on your local SEO , rankingCoach has created a software called listingCoach . This new tool complements the features of the Pro version of rankingCoach by allowing you to manage your listings in online directories from a single point: your rankingCoach account. This service allows you, with a single click, to synchronize all your profiles simultaneously . In addition, listingCoach lists all customer reviews that target your website and allows you to easily respond to them.    

Local SEO is therefore a significant aspect of the online marketing strategy of small businesses and the complementarity of the rankingCoach and listingCoach platforms offers you the perfect solution to work on your local SEO. 

 

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Chinese Alternative Medicine

Chinese alternative medicine is a comprehensive system of healthcare that has evolved over thousands of years. Rooted in ancient philosophies and traditional practices, it encompasses various modalities aimed at restoring balance, promoting wellness, and treating illnesses. This holistic approach is deeply influenced by concepts from traditional Chinese medicine (TCM), which emphasizes the interconnectedness of the body, mind, and environment. Key components of Chinese alternative medicine include: Traditional Chinese Medicine (TCM): TCM is a scheme of medicine that includes multiple modalities such as acupuncture, herbal medicine, massage (tui na), dietary therapy, and exercises like tai chi and qigong. TCM is based on the values of Yin & Yang (opposing forces representing balance), Qi (vital energy), and the Five Elements (Wood, Fire, Earth, Metal, Water) that correspond to different organs and bodily functions. TCM practitioners aim to restore harmony and balance within the...
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